Through my role at Potato, I refreshed an ongoing global campaign for Google that invites students to write code for open source projects.
I began with the rebrand, which was originally a summer style and created a space inspired theme to represent the vast global reach of the campaign, giving it a darker yet playful feel.
The existing site was cluttered and confusing, so working alongside the UX and Dev teams we created high fidelity wireframes including timelines and dashboards for the vast areas of the site, due to mentors, students and organisers all being able to contribute to the competition.
The redesign was well received, Google had the highest number of student registrations and 7000 proposals and counting.
The new brand was applied to merchandise, prizes and various Google events. We then created an archive of all the previous years of the campaign, with the new styling applied.
Role: Branding, UI/UX & Illustration
Live site: summerofcode.withgoogle.com
Potato London (Part of the AKQA network) had a complete re-design and brand overhaul.
As Senior Designer at the company, alongside the Art Director, I helped design icons and decorative elements for the new website's home, culture and jobs pages in keeping with the new brand styling and colours.
I also created t-shirt designs for the yearly offsite and re-branded and illustrated the companies internal tools.
Role: Web design & Illustration
Client: Potato London
View the website https://p.ota.to/
Through my role at Potato London, I helped re-design an online resource library for Hewlett Packard Enterprises. (HPE)
HPE wanted to provide their audience with interesting content and resources to help them explore what solution would be best for them and their organisation.
The original site was challenging to navigate and to maintain. Working with the UX and Dev teams, I helped create a clean space to display and easily find information, without the use of a search navigation.
The site contained gated articles, videos, newsletter sign ups as well as pulling in social media content.
Working from the brand guidelines, I created the refreshed Right Mix branding and iconography, whilst maintaining web accessibility standards for colour use and typography.
Role: Branding & Web design
Agency: Potato London / IDG
iWonder helps kids revise for all their primary and secondary school subjects online.
Working with the design team at double Bafta award winning agency Complete Control, I helped develop and create the characters and backgrounds for the main intro banners and created the style guides for both KS1 and KS2 levels.
Role: Illustration & Character design
Agency: Complete Control
Client: BBC iWonder
Vero is one of Australia's largest insurers and had recently rebranded, but their NZ site performed poorly on mobile, being content heavy and confusing to navigate. Working with the Auckland UX team I was tasked with restyling and simplifying the site, mobile first.
I introduced new layouts and icons, splitting the content into easy read sections whilst driving the user to understand which cover is suitable and to lead onto purchase. This was tested live and adjustments made in real time, making it an exciting project to be part of.
Alongside the Development team, I also created a flexible email template to be applied across the two main insurance brands. This included a breakdown of brand style guides and interchangeable components for all possible email content.
Role: UI & UX
Agency: Vero Insurance / Creative Store NZ
For Potato London's main client Google, I have designed large scale websites, branding, icons and illustrations following Google's Material Guidelines. I have also helped deliver design workshops at Google’s HQ in San Francisco.
Here's a few examples of my Illustration work and live project examples include:
Web re-design & re-brand for Google Summer of Code
UI & icon designs for Android Developer
Icon design & illustration for Google Privacy
Web design & branding for Google Code in
To promote the adizero golf shoe, I worked with Plump Digital to design and illustrate an arcade-style game for Adidas Golf.
The aim of the game is to run the furthest before you run out of energy. adizero pickups along the way will boost your energy levels but you’ll have to navigate all the usual obstacles you might expect to find on your favourite golf course.
Role: Illustration and Character design
Agency: Plump Digital
Client: Adidas Golf
I created the illustrations and storyboards for the first music video to be released from Orchestral Manoeuvres in the Dark‘s ‘English Electric’.
The brief was to take the viewer on a journey through 1920’s metro-land via steam engine, showing its slow decline over time. I referenced the colours from the album artwork by Peter Saville, from bright neon tones to gritty greys and used a variety of art deco influences to create the train, people and buildings.
Role: Illustration & storyboarding
For My Cause UK I created the company branding which was applied to merchandise, uniforms and T-shirts worn by the festival volunteers.
"My Cause UK provides volunteers for music festivals across the UK. Volunteers help raise funds for any charity they choose- it’s that simple!"
Role: Branding & Illustration
Client: My Cause UK
Working with the lovely crew at Aardman, I helped design and animate the gaming components for CBBC’s Technobabble: Make it.
The HTML5 game maker tool features characters from the CBBC show Technobabble, as well as the items to create all sorts of different games; platform, racer, puzzle, shooter, sports.. the list goes on!
I created the backgrounds, players, enemies, collectables and platforms with the Technobabble brand styling in mind and aimed at an age range of 7-13.
The game maker is available on all devices and so far has had more than half a million unique users.
Role: Illustration, animation and game design
Working with double Bafta award winning agency Complete Control, I helped create an educational game for the much-loved CBBC children’s television series, Dinopaws.
Roam around the rich landscapes to find the missing characters or their lost, favourite things…but hurry, the clock is ticking!
Role: Game designer
Agency: Complete Control
Client: BBC Worldwide
Working with the BBC and Reflective Films, I created many background designs and character outfits for a series of short German films to help school pupils learn the language.
Over 10 trailer films were produced, ranging from westerns to outer space.
Agency: Reflective Films
Client: BBC Bitesize