Yoto is a Series A tech company, producing award-winning screen-free audio players for children, with over 700 audio titles including Marvel, Nickelodeon, and Disney.
Working across digital, my role spanned UX, UI, Service Design, and User Research.
I co-lead the re-design of Yoto's subscription service ‘Yoto Club’ and co-introduced usertesting.com as a service into the business, enabling insights into new customers and new territories, which led to the re-design of Yoto's card store and player purchase areas, vastly increasing sales.
I produced customer personas, purchase journey maps, detailed interactive prototypes and co-led large-scale A/B testing, including analysis and presentation of findings and metrics to help Yoto understand their customers and hit their KPIs.
I helped expand Yoto's large-scale design system and carried out a full audit, which streamlined the front-end UI, enabling the development and design teams to quickly identify components and build web and app features together, faster.
Note: In process diagrams and research data, dummy content is used in these portfolio examples to protect users’ identities and findings.