My Cause UK have delivered over 6,000 smiling and proactive front-line volunteers to the UK’s biggest events such as Boomtown, Boardmasters, Bestival, Download Festival, Noisily, NAAS, Love Saves The Day, Lovebox & many more.
My Cause UK is a not-for-profit organisation that provides exceptional quality staffing, whilst making an impact for causes volunteers are passionate about and so far, have donated £160K to over 750+ charities!
The company was still in its infancy when I was approached by the director, including the company name that was developed alongside the branding. Working with the My Cause team, I researched their competitors, influences and inspirations, symbology, and keywords, which I then translated into mood boards and concepts for refinement and selection.
The logo needed to be instantly recognisable from afar and to wholeheartedly represent the company and its ethos.
I developed the hand/heart icons - combining the universal symbology of a heart to portray care, kindness, and love; and the hand representing aid and support.
The chosen branding was applied to staff uniforms, tents, flags and banners, and online promotional material. I developed additional illustrative designs for merchandise including clothing, bags and mini rigs which are available for purchase via their online store.
The brand is now instantly recognisable, worn by thousands of volunteer event staff across the UK’s festivals.
Role: Branding & Illustration
Client: My Cause UK